Photo by: Cole Rise
Many businesses have yet to create a presence on Instagram. For those that have already have it is really paying off. With businesses gaining over ten million fans on Instagram how is this a social network businesses can ignore, particularly the B2C ones. Here are the ten best Instagram business accounts who are in my opinion #winning at Instagram marketing.
Fedex have one of the best Instagram accounts I have seen. Transport companies don't sound very glamorous, Fedex is the exception. Who could dislike a plane flying into the sun set. Although they could ease off on the self promotion a little they still rock at Instagram.
Study Mode almost makes me want to study! Their Instagram makes studying look super easy and gives students excellent motivation to do their work. If only studying really was as fun as they make it look!
Redbull have a very interesting Instagram consisting of adventure shots to tie in with their overall brand personality. They mix in just the right amount of self promotion now and again and when they do it's creative. Well done Redbull.
Tesco really hit the sweet spot with their Tesco Foods Instagram making their followers hungry every single time they post. They have the balance right too adding the perfect amount of humour in with their gorgeous food pics.
Nike has the most followers of any business on Instagram with just over ten million at the time of writing. Their photos are beautiful and consist of just about everything you do in runners.
Ben & Jerry's
Ben & Jerry's have done so good at Instagram marketing that Instagram now use them as a case study. They post photos of their new flavours, their ice-cream in different places around the world and even some short videos like the one below on how to make an ice-cream sandwich.
Starbucks have a knack at marketing and nothing changes when it comes to their Instagram marketing which looks pretty cool. Even non coffee lovers must love it! They post photos of coffee as well as their latest products with a creative twist!
Everyone knows that Gopro Youtube videos are nothing short of amazing. They would make anyone want to get a Gopro and go trill seeking, their Instagram has the same effect. Gopro posts photos of people adventuring taken using their Gopro cameras and they are nothing short of amazing.
Oreo get super creative on Instagram sharing photos and videos of different ways to eat Oreo and recipes that use their biscuits. However they don't have as many followers as the other businesses.
You don't see many B2B companies on Instagram as they tend not to do as well and while Adobe is a mix of both they offer a pretty strong Instagram account. Then again I guess photos and are their game. Adobe seek to inspire on their Instagram and always share designs and photos that think outside the box - of course many of them use Adobe products to help create this work.
These are the ten businesses I feel are winning on Instagram. While they might not have as many followers as Kim Kardashian they are excelling at Instagram marketing. Read about the Instagram case study on Ben & Jerry's I discussed earlier on the Instagram business blog, a great resource for business instagraming. Here are a few of my latest Instagram photos.
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